Financial Crisis And The Global Financial System - 858 Words

Financial crises have plagued the international financial system for many decades. Indeed, they are becoming quite common lately. This quasi-permanent and problematic aspect of the global financial system can be highlighted by the problems regarding the sovereign debts of Asia, Africa, Central Europe, Latin America and the Middle East in the 80s, the 1987 stock market crash, the European foreign exchange crisis in 92-93, the bond market shock in 94, the financial problems that affected Asia, Brazil, Mexico and Russia in the mid-1990s , and more recently with the 2008 global financial collapse. This paper addresses the need for a globalized approach aimed at establishing a well-crafted legal framework capable of dealing with crises within the banking system, hence being able to protect the entire economy of the detrimental cascading effect that those instabilities can create. It compares the approach taken by the UK against the efforts being directed by the G-20 nations. It sheds ligh t on the perspective that several important areas, such as systemic risk, consumer protection, market integrity, macro-prudential and micro-regulatory policies, as well as international competitive equality and shadow banking need to be scrutinized if we are to establish an effective international legal structure. OVERVIEW OF THE CURRENT REGULATORY APPROACH 1) The UK Approach During the last financial crisis, weaknesses were exposed within the UK’s system. The tripartite regulatory framework,Show MoreRelatedGlobal Financial Crisis : A Social And Economic System Driven By Network Technologies3327 Words   |  14 PagesRachel Botsman, defines collaborative consumption as â€Å"a social and economic system driven by network technologies that enable the sharing and exchange of assets from spaces to skills to cars in ways and on a scale never possible before† (2012). In this peer economy access is as convenient as ownership, which is attractive to many for economic, environmental, and lifestyle reasons. In the aftermath of the global financial crisis, hundreds of companies have been founded to facilitate peer-to-peer or shareRead MoreThe World Experienced A Tremendous Financial Crisis Essay1131 Words   |  5 Pagestremendous financial crisis which rooted from the U.S housing market; moreover, it is considered by many economists as one of the worst recession since the Great Depression in 1930s. After posing a huge effect on the U.S economy, the financial crisis expanded to Europe and the rest of the world. It brought governments down, ruined economies, crumble financial corporations and impoverish individual lives. For example, the financial crisis has resulted in the collapse of massive financial institutionsRead MoreThe Global Financial Crisis Of Broward College920 Words   |  4 PagesResearch Paper: The Global Financial Crisis Michelle Beira Broward College There have been few financial crises in the United States. The Global Financial Crisis of 2008 to 2009 was the most recent and before that was The Great Depression of the 1930s. The Global Financial Crisis actually began in 2007 when prices of homes tanked. It not only affected the U.S. but it also affected economies overseas. 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It is important to differentiate between the loss of financial actors associated w ith mortgages, which was the initially crisis, and the losses caused by theRead MoreThe Global Financial Crisis Of 2007-20081123 Words   |  5 PagesThe Global Financial Crisis of 2007-2008 is the worst financial crisis since the 1930’s The Great Depression (Reuters, 2009). Even if bailouts of banks by national governments prevented the collapse of major financial institutions, worldwide stock markets continued to drop. Evictions and foreclosures overwhelmed the housing market while severed unemployment embraced the labor market (Baily and Elliot, 2009). This global financial crisis was responsible for the decline in the consumers’ wealth, andRead MoreThe Global Financial Crisis Of The Usa1383 Words   |  6 PagesThe recent global financial turmoil started on July 2007 ,mainly in the USA and spread among developed nations in the later part of 2008 and subsequently shifted to the developing nations .this crisis consisted of some prime drawbacks not only for the dev eloped countries but also for developing countries .the most talked about issue in the recent financial arena in the global financial crisis ,which started to show its effect in the middle of the year 2007.the turmoil ,however ,was rooted in theRead MoreThe Financial Crisis And The G20 Essay1456 Words   |  6 PagesIntroduction: The collapse of the financial market in the United States created an accelerated momentum that pushed the global economy towards a detrimental downward spiral during 2008. In response to the crisis, the world’s top economies created the G20 leaders’ forum in order to manage the financial downturn. Although the crisis was somewhat managed by the G20, the Great Recession left the world with a weak and stagnate global economy. The rise of secular stagnation was a viable threat followingRead MoreThe Problem Of Global Financial Crisis1122 Words   |  5 Pagesreceivables and other financial assets are pooled together, with their cash flows or economic values redirected support payments on related securities.† â€Å"Securitization first emerged in the 1970s with the sale of securities backed by residential mortIn the 21st century, economic problems have incurred an increasing number of people s attention as the economic develop rapidly, and these problems are usually caused by human themselves. For instance, the occurrence of Global Financial Crisis (GFC) in 2007

The Between Science, Policy And Sustainability - 1103 Words

1 Introduction The notion that there are limits to growth is not new to science. The debate that exponential population growth and economic growth, coupled with natural resources depletion, cannot be sustained has started already a few centuries ago with a ground-breaking publication: â€Å"Essay on the principle of population† Thomas Malthus in 1798. With more scientific knowledge developed around this debate, a reverse strategy was formed on the international political agenda called Sustainable Development, and nowadays became a widely used terminology. This essay will outline the interplay between Science, Policy and Sustainability to address the following question: How Sustainable Development, Science and Policy are connected? It will do so by first illustrating how the sustainability debate began in science, how it later developed into a global political movement, and how it currently boosts scientific knowledge generation to think of solutions for establishing sustainable development. 2 Sustainable Development and synergy in Science Policy 2.1 Limits to Growth Key works for scientific community, that highlighted the notion that human activities could have severe and negative impacts on the planet, and that current patterns of growth need to change are: ‘Silent Spring’ (Carson, 1962), ‘Tragedy of the Commons’ (Hardin, 1968) and ‘Limits to Growth’ report for Club of Rome (Meadows, Meadows, Randers, Behrens, 1972). 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The aim of economic relies on describing policies that will improve individuals lives. This makes economics unique and different from other forms of sciences. For example, sociology an d political science have a policy contribution, but primarily focus on understandingRead MoreThe Scholarly Format Appropriate For The Field1322 Words   |  6 Pagesinvestigate the various policy and attitudinal barriers that prevent more meaningful change at the local level, and then comparing them with energy policies and cultural attitudes in Germany, such as the German Federal Government’s guiding principles of Sustainability: â€Å"[†¦] intergenerational equity, quality of life, social cohesion and international responsibility† (German Federal Government). 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Firstly I will talk about each journal and summarize what it is about; I will then try and relate the journals to eachRead MoreHealth And Sustainability Of Marine Ecosystem Degradation1026 Words   |  5 PagesGoal 14 of the UN Sustainable Development Goals (SDGs) seeks to â€Å"conserve and sustainably use the oceans, seas and marine resources for sustainable development.† Targets 14.1, 14.2, 14.3, 14.4, 14.5 and 14.a, aim to improve the health and sustainability of marine ecosystems by a specified date, and avoid adverse impacts to the environment by addressing specific kinds of marine pollution. These are measurable in so far that it is scientifically possible to quantify nutrient pollution, ocean acidityRead MoreHealth Knowledge Translation Initiatives In Uganda1045 Words   |  5 Pages This article is on a national framework for the sustainability of health knowledge translation initiatives in Uganda. It is subsequently based on an evidence brief from the best available literature on the design and implementation of policies for the sustainability of knowledge translation (KT) initiatives in Uganda’s health system. Several different terms are used in this paper: ‘knowledge translation’ refers to the dynamic and iterative process involving the synthesis, dissemination, exchangeRead MoreEssay on APES Ch 1 Study Guide1271 Words   |  6 PagesIntroduction to Environmental Science Sustainability Reading Questions 1A Opening Story: The Mysterious Neuse River Fish Kill Environmental science offers important insights into our world and how we influence it. Humans alter natural systems. Environmental scientists monitor natural systems for signs of stress. 1. What happened in the Neuse River, and how did it affect the local population economy? 2. What is the importance of studying systems in environmental science? 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Global Journal Management Business Research -Myassignmenthelp.Com

Question: Discuss About The Global Journal Management Business Research? Answer: Introduction Dell was founded in the year 1984 by Michael Dell by the name of PC limited with a capital of $ 1,000 and a game changing vision about the design, manufacturing and selling of technology in the future. The company soon changed its name to Dell in the year 1987 and has now become one of the largest Multi -National computer Technology Company. The headquarters are located at Round Rock, Texas United states and employees over 100,000 people[1]. The company is in the business of developing, selling, and repair of computers and also supports the computer and related product and services. The company sells PCs,Laptops, servers, data storage devices, switches, software, computer peripherals, HDTVs, camera, printers, players and electronics built by other manufacturers. The company has made a name for itself in the computer industry and boast of a global reach. The company is presently focussing on the developing economies and is providing them with best of computer devices to strengthen the existing ecosystem of laptop market.[2] Dell faces strong competition in the Hong Kong market from its rivals HP Lenovo. The purpose of the report here is to understand and analyse the current marketing strategy and position of the company. The report will also focus on the USP of Dell; perform an environment analysis for Dell. The report will further focus on the competitive landscape in the laptop market and conduct a SWOT analysis for the company. Microsoft, HP, IBM, Apple and Lenovo are the main competitors of Dell. The report will give an insight about the micro and macro environmental forces which are critical to the company. Environmental Analysis-Dell The purpose of environmental analysis is to focus on the external and internal factors which might affect the business in the future; hence the organizations have to take a calculated move in order to prevent the damage from the uncertain environmental conditions. Micro and macro environmental forces thus play a very important role. [3] Macro Environmental Analysis Macro environment can affect any kind of business and hence it is advised that companies do a thorough understanding of the forces relevant to macro environment and accordingly make a back- up plan for any adversity in the future. PESTLE 5 forces is the most popular model which is used for the analysis of Macro environment. PESTLE Analysis DELL is one of the renowned brands when it comes to PC Laptop industry, globally, the company has created a positive image in the minds of consumers by providing quality products further supported by excellent customer service guarantee. The Laptops of Dell are considered as safe, reliable, equipped with good performance and pocket friendly. PESTL analysis will help in understanding the effect of external environment on DELL. Political Forces It has been seen that the political forces have a major impact on businesses which are operating internationally. The global players have to deal with the growing political pressure, policies related to foreign businesses, tax regulation and the ever hanging political environment. In context of Dell, the prevailing tension between US and China and cause trouble to the US laptop giant. In addition to this, political stability plays an important role, if the government changes it changes a lot of policies which might affect the business of Dell. In the last few years, the European union have been facing a lot of political and economic turmoil which has been affecting the business of Dell in a lot of European countries. Dell depends on China for the raw material and cheap labour, hence if relation between US and China do not improve quickly the company will either have to look for an alternate market or suffer a major blow.[4] Economic Forces Economic forces not only change the condition of the nation but it can also adversely affect the purchasing power of people, further slowing down the economy. The world is recovering from poor economic condition of few nations, especially in the EU; this has significantly affected the business of Dell. Although the Asian economy is doing good, but Dell has not been able to penetrate the market to the level as expected earlier. Hence, reduction in the purchasing power of the consumers, coupled with slow growth rate of an economy can cause problems for any brand.[5] Social Factors Social factors play a very important role for businesses, especially with the changing ecosystem of technology, companies have to keep on reinventing themselves to better suit the needs and wants of the consumers. The pattern has now been shifting from large PCs to compact desktops, tablets and smartphones, all the brands are doing their best to use the economies of scale to best use. It can thus be said that in order to be ahead of the race brands have to consistently keep revamping their product strategy to fit the growing needs of the consumers Technological Factors It is a known fact that Dell is a technology company and hence the company keeps on inventing new products according to the changing consumer behaviour and technology. Over the last decade smartphones have hurt the PC and the Laptop market significantly, hence Dell has been hurt adversely due to the changing technology ecosystem. Dell has been consistently been changing its brand strategy to target its existing and new customers, but, the sales have dropped after proliferation of Smartphones and Tablets across the globe.[6] Legal Factors Complying with the legal requirement of a nation is really important for any brand having international operations, as different nations have different legal requirement thus the international brands have to comply with all nations requirement. Environmental Forces The governments have been going really strict with preserving the environment and have posed severe fines on the companies not complying with the environmental regulation. Customers have also become aware of the growing euphoria around the environment and thus prefer to buy from companies who are focussing on environmental sustainability. Dell is not behind its competitors and has invested heavily in recycling; energy efficiency and other areas to improve the impact Dell product have on Mother Nature. Marketing Strategy-Dell Perspective Marketing strategy can be understood by analysis the 4Ps of marketing mix of any company. The marketing mix focuses on the company Product, price, place and promotion strategy, and how the company used these parameters to classify its market and keep market dominance over its competitors. Product Leading producer, distributer and marketer of PC, Tablets, Laptops and computer peripherals. Dell believes that marketing is not only limited to providing goods to the consumers, but it is related to catering to the changing needs of the consumers. The company provides a number of products which cater to the needs of both family and businesses.[7] Price Dell changes its pricing strategy according to the life cycle the product falls into. Dell focuses on producing low cost laptops for its audience. Dell has been cutting prices recently to cut the competition. Dell products are customizable and hence its price is a function of customization.[8] Place Place is the channel for distribution of Dells product. Dell uses retailers, distributers and warehouses for the distribution of its products. Place is the component Dell excels in, its products are available at the nearest dealers and thus customers have easy access to Dell products.[9] Promotion Dell uses both the traditional and contemporary tools of marketing to promote its products. It is heavily focussing on the Digital medium to increase the brand awareness of its products. The company keeps on sponsoring a lot of industry events to create the brand awareness. It has recently gotten into organizing quiz and contests for people to participate, thus increasing the product sales. Competitive Advantage- Dell Focus One of the biggest competitive advantages the company has is due to its logistic dominance over other players; the company maintains a direct relationship with the consumers despite using a retail channel. The company also follows a built to order strategy for its consumers, giving it an edge over its competitors. There are other parameters which makes Dell unique in the way it is, some of the notice worthy points are: Dell has an extremely fast communication system. Dell keeps its IMC clear and sound, thus everyone is aware of what Dell does the best. Dell selects partners after a detailed scrutiny and tries to keep a long term association with them. Dell has a minimum number of suppliers to be in a position to check the product quality. The company uses the modern days tool of digital marketing for increasing brand awareness. The company focuses on the best solution and not just the technology, the comprehensiveness of its solution is one of the biggest USP of the company. Dell has adopted a unique innovation strategy; it listens to customers problem in order to solve them so that a positive impact can be created in the society. Dell has one of the best supply chain networks, which makes its product easily available in the market, at the nearest dealer.[10] Dell has a customer centric approach, the company believes in fostering a positive relationship with the customers based on the pillars of trust, faith and mutual respect. Due to this the company has been able to retain a large number of its customers. Further adding to it is the customer service centres of Dell; these are one of the best consumer service centres which are always on their foot to resolve customer query and concerns. All the points mentioned above serves as unique selling point of the company and also help Dell to build a competitive advantage over other players in the market. Segmentation, Targeting and Positioning Strategy of Dell Dell segments its offering on the basis of Psychographics Demographic factors. It basically targets people who are tech savvy, professionals, working in tech industry and executives. Dell works to make its consumer channel engagement strong in a bid to stay ahead of its competitors. A strong connect, followed by excellent service to its customers are the biggest contributors to the success of Dell. Strategy of Dell is Global, it believes in staying closer to the customer so that it can build a long lasting relationship with them. User and Benefit based strategies is the positioning strategy of Dell. Marketing Analysis- SWOT, USP, Competition STP Parent company Dell Incorporation Sector IT Technology Tagline Power to do More, Yours is here USP Dell offers customizable products to its consumers. Segmentation People in a lookout for customizable laptops and PC Targeting Home users, business users, government users, business houses, large corporates, urban sectors, colleges, school etc. Positioning The company has positioned itself as a leading provider of customizable products. Strengths Strong customer support 24*7 Excellent customer services Customizable products Brand loyalty and recognition Merger Acquisitions Direct model approach Strong advertising and branding strategies Weakness Less number of exclusive stores of Dell creates some problem for Dell, it is slowly moving into a completely online model of sales. The sluggish growth in the market due to increased competition. Opportunities Increase in the e-commerce sector has opened new realms for Dells online stores Dell can tap the low priced tablets in the rural areas to increase the penetration Tie ups with a number of institution New product development. Threats Consistency in technological advancement, soon a disruption can be harbingered in the Laptop sector Computers become out-dated due to increasing innovation Rise in competitors which are providing low cost laptops posing threat to Dell Competitors HP Toshiba Apple Lenovo Acer Identification of Marketing Objectives Identification of marketing objectives sets the tone for any business organization, and hence it becomes really essential to define SMART goals/ objectives for the firm. SMART goals are one of the most important frameworks used to define the marketing objectives of any company. The SMART goals are highly specific, measurable, achievable, and relevant and are time based. For the purpose of this study, SMART goals will be created for duration of one year for Dell. SMART Goals S-Specific Create brand awareness among the target group 15-24 Years Increase the revenue by a margin of 15% from the preceding year Increase the digital footprint of Dell by a margin of 20% Increase the traffic on the website by 25% Increase the engagement and conversation on Social media sites by 10% M-Measurable All the goals mentioned above are measurable via: Brand awareness can be mentioned by noticing the online behaviour of the targeted group Sales number is a direct measure for the revenue. Social mention, number of Impression will help in measuring the digital footprint. Number of people coming on the website Social media monitoring Focus on the Asian market and create a market dominance A-Achievable All the numbers mentioned are achievable because of the historical data collected in the past, and also realizing some loopholes in the earlier marketing strategy. The new marketing strategy will help in getting the desired numbers. R-Realistic The goals mentioned are realistic as the company has done remarkably well in the recent past and surprised the management, thus it has to repeat the history. T-Timeline All the goals have to be achieved in a duration of 1 year, W.e.f 1st of march 2018 Dell- Marketing Strategies Marketing strategies helps a company to achieve the desired goals and objectives. The goals set for Dell revolves around increasing the brand awareness, increasing the revenue, increase in customer footprint, increasing the digital footprint and establish a market dominance In the Asian economy. In order to achieve all the objectives, the company will have to create a formidable strategy to achieve the set goals. The primary function before setting up a marketing strategy is to deeply analyse the entire marketing mix of the company. As mentioned in the earlier part the company wants to focus on the Laptop division, keep its prices low, wants to sell laptop via global model and use both the traditional and contemporary methods to market and promote its product. The company has a competitive leverage over other new players owing to its strong brand loyalty and brand recognition; moreover its USP of providing excellent customer service and support 24*7 makes the company ahead of the race. Hence the entire recommended marketing strategy for the company has to revolve around its marketing mix. The marketing strategy will thus focus on increasing the sales numbers and creating a very strong digital presence to tap the targeted audience. Digital in the last few years have created a very strong impact on the marketing strategies of domestic as well as international brands. Brands are investing in hug e sum of money to cater to that audience and build a relationship with them. The rise in millennial and the growing internet penetration has made the targeting easier. Adding to it, business analytics tools help in doing a profile targeting on any device a person uses to access the internet. Thus, the entire marketing strategy has to revolve around digital communication and less focussed on traditional modes of communication[11] Marketing Strategy Goals Marketing Strategy Increase the brand awareness among the age group 15-24 years This is the fastest growing consumer audience for Dell. The audience consist of college, school going kids and early professionals. They will be using the laptops in their daily life and Dell has to target this audience segment. In order to do so, Dell has to go forward with Mobile targeting and Facebook targeting. The age group is the one which is consistently engaged with digital media and hence it becomes easier to target them through the channels of digital marketing. Increase the revenue by a margin of 15% In order to do so, the company will have to adhere to the following strategy: Increased promotion on TV, Print and Digital media. Increase the number of impression to the target audience. Buying ad inventory on Google ad-words, Facebook and you tube for banner and video promotions. Conducting quiz and contest to increase both the brand awareness and revenue for the company. Sign up a celebrity from tech world to promote its hi spec laptops Increase the digital footprint by 20% In order to do so, the company has to do extensive promotions on social and digital media. Dell has to sign up with various bloggers and tech forums to write about their latest products. This will help the tech enthusiasts know more about the company and its innovation. Facebook is the fastest growing social media site and thus Dell has to ensure that it creates good engagement on Facebook. It has to come up with daily posts which are engaging for the audience and wants the consumers to interact with the brand. Increase the traffic on the website by 25% The same has to be achieved by employing both organic and inorganic tools of marketing. The organic tools comprise of SEO and inorganic tools comprise of SEM. As part of the organic strategy Dell has to put relevant content on the website with the best performing keywords in the tech industry. This will certainly help Dell in achieving a high ranking in the content relevancy and organically the company would appear on top every time somebody searches about laptops and related product. The company has deep pockets and thus it can spend some money on search engine marketing. The SEM will allow Dell to come on top of the organic search showing paid advertisement to the audience. Another thing which the company has to do is by delivering number of impressions on the popular tech sites, such as mashable, tech crunch and on social media sites, you tube and so, All these strategies in comprehensiveness help in reaching the set target. Increase the engagement and conversation on the social media page by 10% Dell has a very good brand loyalty and a good brand recall, this however has to be translated in the numbers and achieve revenue for the company. Social media plays a very important role in achieving this metric. The TG of Dell is 15-24 year people, this TG is always mobile and hence mobile and social targeting will be really beneficial to them. The company has less reach on Facebook and Instagram, in order to increase the reach Dell has to come up with a campaign Participate to Win Dell, under the campaign post a lot of quiz, contest and relevant material to increase the engagement with the audience. The company has been slow with posting regular updates on the social media sites; it has to definitely come up with posts targeting the target group of Dell. Following the above mentioned strategy, Dell would be in a position to achieve the SMART objectives laid for the company and increase the brand awareness, market revenue and digital footprint in the industry. It certainly will also help the company to make a connect with the new audience which will further translate into numbers. Conclusion Dell is one of the leading marketer, producer and manufacturer of Laptops, PC and computer peripherals. The company operates globally and without having a retailer in its channel of distribution the company has created a name for itself in the market of PC and laptops despite facing tough competition from numerous players. The company has been living up to its excellent customer service and after sales support, this can also be seen as the USP of the American giant. However, it has been felt that the company has not been doing exceedingly well, like the way it should have. There are gap in its marketing strategy which poses a challenge for its ubiquitous position. Hence, certain things have been strategized for Dell as a part of its marketing strategy. The company has to focus on the tools of Web 2.0 in order to spread awareness in the market, focus on the Asian economy and take the leverage of its dominance in customer support and service. Digital footprints of Dell are low in compa rison to its competitors and thus the right way to move forward is by deploying the gimmicks and tactics of digital marketing. References Beyer, C.A., 2017.Optimizing shipping pricing on Dell. com on build to order notebooks to US consumers across customer experience, profitability and working capital(Doctoral dissertation, Massachusetts Institute of Technology). He, Yuanjie. "Supply risk sharing in a closed-loop supply chain."International Journal of Production Economics183 (2017): 39-52. Jackson, G. and Ahuja, V., 2016. Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), pp.170-186. Khan, M.T., Durrani, M., Ali, A., Inayat, I., Khalid, S. and Khan, K.H., 2016. Sentiment analysis and the complex natural language.Complex Adaptive Systems Modeling,4(1), p.2. Kraemer, K.L., Dedrick, J. and Sharma, P., 2009. One laptop per child: vision vs. reality.Communications of the ACM,52(6), pp.66-73. Larsen, A.I., 2017.DELL Technologies(Bachelor's thesis, BI Norwegian Business School). Nilsen, A.B., 2017.DELL: 2: 1 Convertible Notebook(Bachelor's thesis, BI Norwegian Business School). Pedersen, M.H., 2017.DELL Technologies(Bachelor's thesis, BI Norwegian Business School). Saleem, A., Ghafar, A., Ibrahim, M., Yousuf, M. and Ahmed, N., 2015. Product perceived quality and purchase intention with consumer satisfaction.Global Journal of Management And Business Research. Stark, J., 2015. Product lifecycle management. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer, Cham. Xu, L., Chen, J. and Whinston, A., 2011. Price competition and endogenous valuation in search advertising.Journal of Marketing Research,48(3), pp.566-586.

Marketing Plan for a New Product

Current Market Situation Baba Buddy is a toy for little children aged three years and below. The toy is an innovative idea that was developed by Arnold Amacha who has worked in the cartoon industry for 20 years. The combined efforts of Arnold and his wife Mary Amacha have brought forth the entrepreneurial activities witnessed in Baba Buddy Industries. The toy is new in the market but it faces stiff competition from brands such as Telletubies, Barbie Toys, Brown Babies and Bunny Rabbits.Advertising We will write a custom essay sample on Marketing Plan for a New Product specifically for you for only $16.05 $11/page Learn More The latest statistics indicate that there are 2 million babies born every year in America and the age group below three years includes about 5 million kids. Baba Buddy is a toy that is too interesting for kids to share and so each child requires a personal product. From the design and practical use of the product, it will be understoo d why the developers perceive that each child have his or her own Baba Buddy toy. The market is however proliferated by toys meant for young children. Telletubies holds majority of the customers with 35% market share while Barbie Toys holds 20%, Brown Babies 15% and Bunny Rabbits 12%. The remaining 22% is shared between dozens of small scale toy manufacturers who target low income consumers. It will be of great importance that Baba Buddy positions itself well in the market so as to appeal to its customer segments using the appropriate marketing strategies. Market description The market of Baba Buddy consists of the expectant mothers and parents of children aged three years and below. This market is very large because there are many people who become expectant every year whether through planned or unplanned pregnancies. The aim of Baby Buddy is to provide young children with safe and educative toys which provide both entertainment and knowledge. The customer segments identified by Ba ba Buddy marketers include the following: high class customers who have a monthly income above 3000 USD, middle income earners earning between 1000-3000 USD and low income earners earning anything below 1000 USD. The targeted customer segment will include children between 12 and 24 years. Children below one year are not targeted because they require colorful and noisy toys which they can grab but those between 1 and 2 years can play with toys with informative details such as numbers and the alphabet. Product review The Baba Buddy toy will be designed in the shape of a sheep. It will have a flurry covering which will be white in color. The sheep will be the size of a pillow and it will have letters of the alphabet spelt on one side and the numbers 0-10 written boldly on the other.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Baba Buddy toy will have a tail which if twisted triggers a musical alarm which sings â€Å"Baba black sheep have you any wool, yes sir yes sir three black wool†¦Ã¢â‚¬  The neck of the sheep will also have a button which, if pressed, initiates the recitation of the alphabet and numbers 1 to 10. This musical theme will be intended on getting children to recite these syllables so as to assist them with pronunciation. This toy will be ideal for children aged between 12 and 24 months as they have the ability to comprehend their surroundings. Competitor review The toy market has been proliferated by competing products because children have always been there since the beginning of time. The toy industry began centuries ago since children have always had the need to play with items that are around them. In the US toy market, there are four major players who aggressively compete for market share. Telletubies which are the market leaders have the advantage of a strong brand because of their famous cartoon series which was aired all over the wo rld. The Telletubies Show captured children from all backgrounds and races and this was translated into sales through development of the Telletubies toys. Telletubies toys are highly priced because of their brand name and they are mostly bought by high class consumers. Barbie Toys, on the other hand, are slightly cheaper than Telletubies but are more available in the market as the strategy adopted by the producing company is the market penetration strategy. Brown Babies are commonly bought by parents who have rough kids. They are made from tough materials which last long and are harder to tear. The Bunny Rabbit toys have the shape of a bunny which resembles the Bugs Bunny, a character from Walt Disney. The shape of the famous bunny is what provides competitive advantage to this competitor. Channels and Logistics Review Baba Buddy will be distributed in retail stores such as Babies Us R and Toys Us R. These retailers are ideal because they are already established and have a ready mar ket for toys. Many parents are loyal customers of these stores and so Baba Buddy toys will get a ready audience if marketed in these stores. Stores like Walmart will also be convenient for the distribution purposes because they stock a wide range of toys. This will give Baba Buddy toys competitive advantage since they are unique in design and will be attractively packaged. When displayed together with other toys, Baba Buddy toys will stand out because of their sheepish shape and pillow size. Some shopping parents may even buy it in place of a teddy bear or ordinary pillow for their children. SWOT Analysis The SWOT Analysis is a powerful analytical tool that is useful in the assessment of the environment in which Baba Buddy operates in. It is a summary of strengths, weaknesses, opportunities and threats which exist in the internal and external business environments. These are assessed below.Advertising We will write a custom essay sample on Marketing Plan for a New Product speci fically for you for only $16.05 $11/page Learn More Strengths Baba Buddy toys have several advantages that prove to be strong points for their success in the market. With the price of $14 or between $13 and $15 depending on location, Baba Buddy toys are set to appeal to new parents and day care guardians who commonly go for cheap items. The strategy to use a low price so as to attract the greatest number of customers within a short time will enable the company to penetrate the market easily. The low price will also catch the attention of shoppers who will want to try out the new product which is good looking and affordable. Other than the attractive price, the design of Baba Buddy will also greatly appeal to many customers. The pillow size and the shape of a sheep will be something that parents will want their children to have. The design can also make some parents kill many birds with one stone since they will not have to buy teddy bears if they get this to y. Baba Buddy is developed by people who have been in the cartoon business for a long time. Arnold Amacha will be of much benefit to the team of professionals who manage the production and sale of the toy. His experience in the cartoon industry gives him great knowledge on how to handle and entertain children. It is this experience and skill that led to the innovativeness seen in the Baba Buddy toy. The marketing strategy adopted by the company will also give competitors a hard time to outdo Baba Buddy because the market is perfectly competitive. They may have to forego some portion of profits if they want to compete against the affordable prices of Baba Buddy toys. Weaknesses The market for Baba Buddy toy will be a new market for the product which is also fresh. Entry into a new market is not an easy task and this will provide great challenges for the marketing team. Since the product is also new, it will require a lot of convincing before potential customers are turned into actual customers. The new product will also lack customer loyalty within the first few months since it will be unknown and untested in the market. These factors will be disadvantageous to the marketing team who will have to come up with measures to overcome these barriers. Baba Buddy is a new brand and thus the market lacks brand awareness as far as the product is concerned. The Baba Buddy toy is also larger than the average toys in the market. Most toys are smaller in size as compared to Baba Buddy and so before customers get used to the large size, much time will have elapsed. Opportunities There are elements available in the toy market which Baba Buddy toys can benefit from. The toy market is getting larger since more and more parents are adopting technology and the modern ways of life. Toys were not traditionally bought by conservative parents. Conservatism is however decreasing as more parents are opening up to modern lifestyles and products. In this wave of change, Baba Buddy stands to gain from the increased openness and acceptability of toys.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As more parents become more modern, they will be more likely to buy toys and Baba Buddy can gain from this new set of customers. The global financial crisis has also made consumers weary of prices and budget conscious. They will in future not go after expensive luxury commodities such as toys. The competitors who sell at higher prices might suffer losses as customers go for cheaper toys such as Baba Buddy. Threats While opportunities increase the likelihood of prosperity for a product, threats are elements in the external environment which threaten the profitability of a product. Even though there are many competitors already in the toy market, this does not stop additional companies from entering the market. New products reach the store shelves everyday and children get more exposed to different types of toys. As the market continues to grow, so does the rate of proliferation of toys. There is also increased importation of toys from China which offers cheap products. These toys wil l threaten the profitability of Baba Buddy since their prices will be as competitive as our product. Increased competition might force Baba Buddy to consider lowering the price further yet the set price is already very low and almost at the break-even level. Aggressive marketing will be required to overcome these set of challenges identified in the external environment. This essay on Marketing Plan for a New Product was written and submitted by user Shaun Peck to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reading Comprehension for Presidential Elections

Reading Comprehension for Presidential Elections This reading comprehension focuses on Presidential elections. Its followed by key vocabulary relating to the US elections system. Presidential Elections Americans elect a new president on the first Tuesday in November. Its an important event that happens once every four years. Currently, the president is always elected from one of the two main parties in the United States: the Republicans and the Democrats. There are other presidential candidates. However, it is unlikely that any of these third party candidates will win. It certainly hasnt happened in the last one hundred years. In order to become the presidential nominee of a party, the candidate must win the primary election. Primary elections are held throughout each state in the United States in the first half of an election year. Then, the delegates attend their party convention in order to nominate their chosen candidate. Usually, as in this election, its clear who will be the nominee. However, in the past parties have been divided and choosing a nominee has been a difficult process. Once the nominees have been selected, they campaign throughout the country. A number of debates are usually held in order to better understand the candidates points of view. These points of view often reflect their partys platform. A party platform is best described as the general beliefs and policies a party holds. Candidates travel the country by plane, bus, train or by car giving speeches. These speeches are often called stump speeches. In the 19th century, candidates would stand on tree stumps to deliver their speeches. These stump speeches repeat the candidates basic views and aspirations for the country. They are repeated many hundreds of times by each candidate. Many people believe that campaigns in the United States have become too negative. Each night you can see many attack ads on the television. These short ads contain sound bites which often distort the truth  or something the other candidate has said or done. Another recent problem has been voter turnout. There is often less than 60% turnout for national elections. Some people dont register to vote, and some registered voters dont show up at the voting booths. This angers many citizens who feel that voting is the most important responsibility of any citizen. Others point out that not voting is expressing an opinion that the system is broken. The United States maintains an extremely old, and some say inefficient, voting system. This system is called the Electoral College. Each state is assigned electoral votes based on the number of senators and representatives that state has in Congress. Each state has two Senators. The number of representatives is determined by the states population but is never less than one. The electoral votes are decided by the popular vote in each state. One candidate wins all of the electoral votes in a state. In other words, Oregon has 8 electoral votes. If 1 million people vote for the Republican candidate and one million and ten people vote for the Democratic candidate all 8 electoral votes go to the Democratic candidate. Many people feel that this system should be abandoned. Key Vocabulary to electpolitical partyRepublicanDemocratthird partycandidatepresidential nomineeprimary electiondelegateto attendparty conventionto nominatedebateparty platformstump speechattack adssound biteto distort the truthvoter turnoutregistered votervoting boothElectoral CollegeCongresssenatorrepresentativeelectoral votepopular vote

The Conifer Killer Tree Diseases

The Conifer Killer Tree Diseases There are virulent diseases that attack coniferous trees which ultimately cause death or devalue a tree in the urban landscape and rural forest to the point where they need to be cut. Five of the most malignant diseases have been suggested by foresters and landowners at Abouts Forestry Forum. I have ranked these diseases according to their ability to cause aesthetic and commercial damage. Here they are: #1 - Armillaria Root Disease: The disease attacks both hardwoods and softwoods and can kill shrubs, vines, and forbs in every state in the United States. It is pervasive in North America, commercially destructive and is my pick for the worst disease.The Armillaria sp. can kill trees that are already weakened by competition, other pests, or climatic factors. The fungi also infect healthy trees, either killing them outright or predisposing them to attacks by other fungi or insects.More on Armillaria Root Disease. #2 - Diplodia Blight of Pines: This disease attacks pines and is most damaging to plantings of both exotic and native pine species in 30 Eastern and Central States. The fungus is seldom found in natural pine stands.  Diplodia pinea kills current-year shoots, major branches, and ultimately entire trees. The effects of this disease are most severe in landscape, windbreak, and park plantings. Symptoms are brown, stunted new shoots with short, brown needles.More on Diplodia Blight of Pines .​​ #3 - White Pine Blister Rust:​ The disease attacks pines with 5 needles per fascicle. That includes Eastern and Western white pine, sugar pine and limber pine. Seedlings are in greatest danger.  Cronartium ribicolais a rust fungus and can only be infected by basidiospores produced on Ribes (current and gooseberry) plants. It is native to Asia but was introduced to North America. It has invaded most white pine areas and is still making progress into the Southwest and into southern California.More on White Pine Blister Rust. #4 - Annosus Root Rot: The disease is a rot of conifers in many temperate parts of the world. The decay, called annosus root rot, often kills conifers. It occurs over much of the Eastern U.S. and is very common in the South.The fungus,Fomes annosus, usually enters by infecting freshly cut stump surfaces. That makes annosus root rot a problem in thinned pine plantations. The fungus produces conks that form at the root collar on roots of living or dead trees and on stumps or on slash. More on Annosus Root Rot. #5 - Fusiform Rust of Southern Pines: This disease causes death within five years of a trees life if a stem infection occurs. Mortality is heaviest on trees less than 10 years old. Millions of dollars are lost annually to timber growers because of the disease. The fungus Cronartium fusiforme requires an alternate host to complete its life cycle. Part of the cycle is spent in the living tissue of pine stems and branches, and the remainder in the green leaves of several species of oak. More on Fusiform Rust of Southern Pines.

Our Government Should Legalized Marijuana Thesis

Our Government Should Legalized Marijuana - Thesis Example Marijuana has many health benefits. Morgan (2010, p.8) states, â€Å"Physicians and medical research professionals reported that marijuana use might have some health benefits for people with certain medical problems, such as nausea and migraines.† In diseases like Attention-Deficit Disorder or Attention-Deficit Hyperactivity Disorder, marijuana plays a calming role. It helps the patients of AIDS reduce neuropathic muscle spasms, and develop their appetite and sleep. In anorexia, it helps improve the patient’s mood. Marijuana helps regulate sleeping patterns, reduces swelling and muscle spasms, and removes stress. So, when it is so helpful in these diseases, then there is no point in not making it legal. Legalizing marijuana will decrease criminal offence. Banning marijuana does not stop the addicts or even non-addicts to consume it. Prohibiting something always increases the fascination about that thing, and the consumers feel more compelled to try it, and for that they even steal, lie, and get more involved in binge drinking. Addicts would be more compelled to commit crimes like robbery and theft to finance their addiction of marijuana. This would result in an increase in crime. â€Å"Legalizing marijuana would cause the price of marijuana to fall considerably, more than just the 50% that has been incorporated into current revenue estimates†, asserts Pacula (2009, p.1). Hence, when the prices fall and marijuana is legalized, there will be less criminal offences saving taxpayers’ money. Legalizing marijuana would save the budget that is being spent on the war over trafficking marijuana into the country. Governments set aside heavy budgets to combat marijuana traffickers, and still success is not achieved, because there are black marketers out there who will bring in marijuana from the borders and sell it in the black market. When marijuana is not available legally, the black markets sell it on

Challenge that Faces Positive Marketing of Healthy Behaviour Essay

Challenge that Faces Positive Marketing of Healthy Behaviour - Essay Example Most consumer items such as cigarette have side effects, which are supposed to be clearly indicated on their packaging. In most countries, advertisements or any marketing information of such commodities should be accompanied by any side effects (Bond, 1993). The main challenge of such advertisements is the message that promotes the product. For instance, cigarette advertisement uses healthy and successful people to show the positive side of smoking. In most cases, the advertisements use public icons such as musicians and sport men to advertise cigarettes. It is difficult to convince the audience of such information that cigarette smoking or junky foods are harmful to their health. The other challenge facing positive advertisements is lack of uncertainty in the message. For instance, a typical message against tobacco smoking will contain information such as cigarette smoking is harmful to your health, smoking can cause lung cancer and cigarette smoking increase anxiety. Such messages lack certainty and hence they are open to different forms of challenges (Rokeach, 1973). Firstly, the message stating that cigarette smoking is harmful to the health of a smoker fails to state the extent to which smoking is harmful. In addition, adequate studies have not been conducted to establish the extent to which these health problems are related to smoking. ... Cigarette ads should state that smoking a certain number of sticks per day increases the risk of developing cancer by a certain proportion. The other challenge facing positive advertisement is the attitude that people have towards negative behaviours. People associate these negative behaviours with lifestyles. For instance, smoking is associated with leisure while junk foods are associated with busy or wealthy people. It is difficult to change the mentality that people have on these commodities through positive advertisement messages. For instance telling parents to stop feeding their children with junk foods seems to lower their social status. On the other hand telling people to stop smoking is similar to telling them to stop associating themselves with a certain class of friends. People always oppose such information since it does not contribute to their social well-being. Advertisements that target negative behaviours and certain commodities such as cigarettes and fast foods tend to criminalize the commodities or behaviour (Rokeach, 1973). In addition, the ads portray the negative sides of the commodities or behaviours. People always oppose information that warns them against certain action. In addition, people always want to experiment with things that have been declared harmful. For instance, people want to experiment the negativities of cigarette smoking. The main reason why cigarette smoking has not been banned in most countries is that making the commodity illegal will make it more attractive (Bond, 1993). This is similar to hard drug such as cocaine and marijuana. Due to the illegal status of these drugs, people always use them as a way of showing their defiance towards the

Health Care Museum Essay Example for Free

Health Care Museum Essay 1. Public Health As stated by Committee for the Study of the Future of Public Health; Division of Health Care Services, Prior to the eighteenth century there was several epidemics of plague, cholera, and smallbox, which provoked sporadic public efforts to protect citizens in the face of a dread disease (1988, p.57). During the eighteenth century public health awareness and efforts helped disease to be seen through a new scope of human health conditions rather than a super natural effect that could be controlled through isolation of the ill and quarantine of people who traveled. Many people thought disease was contributed to poor moral or even a spiritual mediated factor that could be healed through prayer and/or meditation. Public Health has several improving factors amongst people in the United States. These improving factors include but are not limited to preventative measures of controlling infectious disease, immunizations, safer and healthier foods, and a cleaner environment. Public health has helped decrease hospital infections and diseases from spreading in numerous ways. One important contribution public health has implement is the education of hand washing in hospitals and with food handling as well. By educating people about hand washing, it has decreased transmission of bacteria from spreading to patient to patient. Proper steps such as lathering hands with soap, rubbing hands together for 15 seconds, using a clean paper towel to dry hands and lastly turning off water with a paper towel has help prevent transmission of multiple bacteria from spreading. 2. Penicillin Penicillin was discovered by Dr. Alexander Fleming in 1928. Dr. Alexander Fleming was a bacteriologist and discovered penicillin, a mold, when examining colonies of Staphylococcus aureus on petri dishes in his laboratory. Upon examining the colonies of Staphylococcus aureus there where areas that did not inhibit growth due to the Penicillin mold. This discovery was extremely important in history because it lead to the combat of infectious diseases. Penicillin was not used as an antibiotic until 1942. In 1942 Penicillin was used on its first patient who developed an infection after miscarrying. The clinical impact of penicillin was on a large scale of events, it has lead to a wide scale of antibiotics that is used today. These same technologies became the model for the development and production of new types of bioproducts (i.e., anticancer agents, monoclonal antibodies, and industrial enzymes). The clinical impact of penicillin was large and immediate. By ushering in the widespread clinical use of antibiotics, penicillin was responsible for enabling the control of many infectious diseases that had previously burdened mankind, with subsequent impact on global population demographics. Moreover, the large cumulative public effect of the many new antibiotics and new bioproducts that were developed and commercialized on the basis of the science and technology after penicillin demonstrates that penicillin had the greatest therapeutic impact event of all times (Kardos N, Demain Al) 3. American Red Cross The American Red Cross was founded in 1881 by Clara Barton. Clara Barton visited Europe and heard about the Swiss-inspired Red Cross. When she returned home from her visit she campaigned for an American Red Cross and for ratification of the Geneva Convention protecting the war-injured, which the United States ratified in 1882 (American cross.org). The purpose of the American Red Cross is to aid in giving relief and to help service a medium communication between the American armed forces and their families. During World War II, the American Red Cross initiated a national blood program that obtained over 13.3 million pints of blood for the armed forces. The American Red Cross has a huge impact nation wide and with the United States. The American Red Cross responds to aiding in major disasters such as hurricanes, earthquakes, and wars. Their response system also educates in nutrition,  accident prevention, home care for the sick, safety training, CPR/AED training, HIV/AIDS education along with emotional care and support during disasters. One of the major contributing factors of the American Red Cross is its blood program. It’s blood program supplies more than 40 percent of the blood products in the United States (American Cross, 2014). Many hospitals and health care facilities acquire their blood products from the American Red Cross to transfuse into their patients, which has saved thousands of lives. 4. CPR CPR was developed in the 1700 to save the lives of drowning victims. Over a hundred years later, in 1891, Dr. Friedrich Maass performed the first documented chest compressions on a human. In 1960, a group of resuscitation pioneers, Drs. Peter Safar, James Jude, and William Bennett Kouwenhouven, combined mouth-to-mouth breathing with chest compressions to create Cardiopulmonary Resuscitation, the lifesaving action we now call â€Å"CPR† (American Heart Association, 2014) CPR was once known to only be performed by people in the health care field. Today, there are more than 12 million people annually who are trained in CPR and advanced life support who certified to aid in rescuing lives. CPR has increased the survival rate of patients who are in sudden cardiac arrest. According to the American Heart Association, nearly 383,000 sudden cardiac arrests occur annually out of the hospital, and 88 percent of sudden cardiac arrests occur at home 5. MEDICARE In 1965 President Johnson signed into law the Medicare program. The Medicare program was put into place due to several Americans over 65 who were unable to obtain medical insurance. There were numerous factors leading to Americans not being able to have medical insurance. Some people were unable to pay for private insurance at the same time some employers do not offer medical insurance. According to the CMS (2013) on March 26, 1965 congressional leaders discussed the Medicare legislation plan. In this discussion it was stated that every American over the age of 65 will be guaranteed comprehensive Hospital medical protection for the rest of their life. For three dollars a month after he is 65, he also receives full coverage for medical, surgical, and other fees whether he is in or out of the hospital (p. 10). Today Medicare serves a large population for the  elderly and disabled individuals. Theres several different types of Medicare plans. There is a medical Medicare part a Medicare part B and the Medicare part C. Medicare part A and B is the original Medicare plans, Medicare advantage is part C and theres also a prescription drug program which is part D Medicare advantage part C and part D are offered by private insurance companies. The wonderful thing about Medicare, is Medicare can be a supplement health insurance. Meaning that an individual can have a private health insurance such as Blue Cross or Blue Shield and in addition to that they can also have Medicare. For example if a patient has Blue Cross or Blue Shield that would be their primary insurance and Medicare would be their secondary insurance. Both insurances would be billed, leaving no out of pocket expenses for the patient. Our healthcare system evolves day by day. With new innovation and technology enhancements our healthcare delivery system has empowered us to provide the utmost quality of care. Form the public health system taking the preventative measures of controlling infectious disease is with the education of hand washing skills to the development of antibiotics. Penicillin paved the way for curing infections, thus improving life expectancy. Penicillin was first antibiotic to be used on a human being, and has also enabled scientists to develop and produce different types of new antibiotics. The introduction of cardio pulmonary resuscitation helps save lives every day, whether the patient be in or out of the hospital setting. With the help of the American Red Cross educating and training thousands of people to perform CPR, CPR has increased the survival rate of many people who fall victim to the sudden cardiac arrest. Not only has the American Red Cross assisted in educating people on how to perform CPR but also has saved thousands of lives with its blood program. Its blood programs supplies 40% of the United States blood products, impacting the lives of individuals who need a blood transfusion as well as their loved ones. The American Red Cross has helped in aid relief efforts for major disasters and is a crucial link between families and the Armed Forces. As a link between Armed Forces and families the American Red Cross facilitates the transportation of military men and women with the connection to their ill family member(s). As peoples life expectancy tends to increase many people who are 65 and  over utilize the need for Medicare. Medicare pays for millions of senior citizens including those who are disabled. The healthcare system is a huge umbrella, where each part functions as a whole, one cannot function without the other. References American Heart Association. (2014). CPR Statistics. Retrieved from http://www.heart.org/HEARTORG/CPRAndECC/WhatisCPR/CPRFactsandStats/CPR- Statistics_UCM_307542_Article.jsp American Red Cross. (2014). A Brief History of the American Red Cross. Retrieved from http://www.redcross.org/about-us/history Centers for Medicare Medicaid Services. (2013). CMS History Project Presidents’ Speeches Table of Contents pdf. Retrieved from http://www.cms.gov/About-CMS/Agency- Information/History/Downloads/CMSPresidentsSpeeches.pdf Committee for the Study of the Future of Public Health; Division of Health Care Services. (1988). The future of public health. Washington, D.C.: National Academy Press. Kardos N, Demain AL. (2011). Penicillin: the medicine with the greatest impact on therapeutic outcomes. NCBI. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/21964640 Kardos N, Demain AL.

Pro-Choice vs. Pro-Life: No Correct Answer Essay -- Abortion, Argument

Abortion is the ending of a pregnancy before birth; it causes the termination of the embryo or fetus inside the women. There are two different types of abortion, a spontaneous abortion, which is also known as a miscarriage, and an induced abortion, where the embryo or fetus is purposely removed from the women’s body. The topic of induced abortion has been widely debated for hundreds of years. The issue of abortion was argued way back in the time of the ancient Hebrews. In the United States it became illegal around the mid 1800’s and not until the 1960’s was the argument for the right to abort brought back to the table. In 1973, the Supreme Court case â€Å"Roe vs. Wade† made abortion legal. The case stated that abortion was legal in the first trimester (three months) of pregnancy (O’Brien par. 17). Since that day over 30 years ago, there have been many cases in which abortion has been disputed. Congress has passed many laws restricting abort ion rights, including in cases such as Webster vs. Reproductive Health Services and Stenberg v. Carhart (O’Brien par. 18). There are many other cases like these and each time is seems more likely that a woman’s right to choose could be overturned (â€Å"Reproductive Rights† 26). There are many different ranges of beliefs about the morality of abortion, whether or not one should have an abortion, and under what conditions the termination of pregnancy is acceptable. Many argue at what point in the process of pregnancy a human person comes into existence. People disagree about whether anything from an ovum to a fetus is a form of human life. No person knows this information, but it is debated among the two major sides on this issue. The first side are those that believe abortion should be forb... ...e right path to choose, if in fact I would become pregnant at this age. I feel that I should have the right to decide freely and responsibly when and whether I have a child. I feel very strongly about this issue, and because of that I am very biased to the arguments that the pro-life groups make. Neither argument is right or wrong, but I feel that the pro-choice side presents their arguments in a better manner. The pro-choice gives arguments such as legal abortion eliminates many of the illegal abortions that used to take place, where pro-life presents arguments like, abortion is murder. They don’t give examples of how abortion is harming the world, other than reasons of value. They also present less arguments than the pro-choice groups do. Abortion is an issue that lacks objectivity and is more of a decision of ethics. There is no right or wrong answer.

Nightmare: Carnival and Read Laser Tag

Just A Nightmare Carnivals are places that you go to have fun, but sometimes these fun places can turn into your worst nightmares. It all began on a night out with my family. We were just out at the mall and when we were coming back home, we passed by a carnival. The carnival looked incredible so my family and I decided to go to the carnival and have some fun as well. We went to the carnival and it looked better up close. There were people and lights everywhere, but the carnival still had a hollow and chilly feeling to it. Wherever I went, I had the feeling that somebody was following me.My brothers and me went on a couple of rides and then I saw a huge sign that read ‘Laser Tag’. That’s when I suddenly got an awkward urge of playing Laser Tag. I told my father and he got a ticket for me. The line was really long and my father did not want to wait in line with me so I told him that I could wait in line all alone and he should come back after 30 minutes to get me. He agreed and left me waiting there. Again this time, I had the chilly feeling that somebody or something was watching me anxiously, waiting to strike. It was finally my turn.I went in with a group of twenty people dressed in laser tag jackets of four different team colors and black laser guns labeled with the same color as their jackets. I was in the yellow team. After all of us got ready, the laser tag employees let us into a dark black-walled maze. I ran away from everyone so I would not get tagged. I ran and ran until I reached a dead end. I looked around and saw a red-labeled jacket and gun making its way toward me. I got my gun ready to shoot whoever it was, but when I pressed on the gun to shoot, the sound it made sent shivers down my spine.It was the boom sound real guns made. I looked in front of me and the red-labeled person fell to the ground. I just stood there, unable to move. I was still trying to make sense of this whole thing and after about five minutes, I got to th e conclusion that I had just killed a person! I was a murderer! I ran, closing my eyes as I got close to the person I had just killed. I clutched the gun tightly in my shaking hands incase I came in contact with more trouble. I ran and ran. I saw other labeled people, but I did not dare lift up my gun. I have to find my way out was the only thing I could think.I saw light far away at the end of the caliginous path. As I got closer, I realized it was some kind of backdoor. I ran through it and now, once again, I was out in the free air, but this time, there was no body to be seen or heard. There was stillness everywhere. It seemed like not even a single leave was moving. I looked around cautiously once again and started to run. I had to get as far away from this place as possible. I ran like a maniac who had some running disease. I got to an empty parking lot. It looked like a ghost town. I saw a dumpster and hid behind it to catch my breath.I was taking long, constant breaths when I heard distant footsteps coming closer and closer. I stopped breathing and got my gun ready again. I did not know what happened to me, but I felt like a walking and talking killing machine. The footsteps started to turn into silent claps that got louder. The footsteps then turned around the corner and their owner was now facing me. He was not a normal person. He was a clown. He was wearing those bright, colorful jester clothes and big red clown shoes. I stood there frozen. I had been scared of clowns since forever, and now my worst nightmare had come alive. Good job on your first kill,† the clown said, laughing hysterically. He got a shiny silver dagger out of the oversized pocket of his jester clothes and brought it towards me. I pointed my gun at him and pressed, but instead of a bullet or boom sound, a laser came out. The clown laughed hysterically again and brought the dagger close to my neck. â€Å"Too bad it’s your last. † And that is when I opened my eyes. I was lying on by bed sweating badly. My heart was beating like a drum. I looked around myself, panicking. â€Å"It was just a nightmare,† I convinced myself. Just a nightmare†¦

Jesus Christ †Essay Essay

Most of us know about Jesus Christ and his life. Therefore, I will briefly cover Jesus in this paper. As for Muhammad, I will attempt to shed some light on the subject of this â€Å"Messenger of God†. Perhaps a better understanding of this Islamic icon can be obtained and understood through this comparative essay. Both of these religious figures caused a renewal of faith and belief in the one and only God, or Allah as the Muslims know Him by. Jesus Christ Jesus Christ, son of God, was born to Mary and Joseph in Bethlehem, Israel. He was baptized by John the Baptist. When Jesus was baptized God called out from Heaven and declared â€Å"This is my beloved son†. This signified that Jesus was the Messiah. Jesus had twelve companions oh his choosing. These were his disciples, also known as the apostles. They went with Jesus in his travels. In these travels, Jesus taught the masses about God through parables and sermons. Jesus performed many miracles to prove that he was the son of God. He used his holy powers to overcome nature, disease and even death itself. He made believers out of many people that had witnessed the miracles. These miracles, along with his teachings, caused many to glorify God and believe that Jesus was truly the Messiah. The Messiah was foretold to be the savior of the world and the King of the Jews. Sadly, the Jewish leaders did not believe that Jesus was the Messiah. The Jews had Jesus arrested. He was nearly released by the Roman Governor Pilate but the Jews threatened to riot. Pilate gave in and sentenced Jesus to be crucified. Delivering on the promise that he had made to his disciples, Jesus came back to life after he had died on the cross. As it is told in the Bible, He was sealed up in a guarded tomb. An angel came and scared the heck out of the guards and fled the scene. The disciples later went to the tomb to discover it empty. Jesus had died on the cross for the sins of humanity and had risen from the dead, thus again proving that he was the true Messiah. The Prophet Muhammad was born in 569A.D. in Makkah, also known as Mecca, Saudi Arabia. He was raised by his grandfather, Abdul Muttalib. This was because Muhammad’s father had died before he was born. Upon his grandfather’s death, he was brought up by his uncle Abu Talib. The Makkans claim to be descended from Abraham by Ismail. (Pickthall, M.) Therefore, it could be said that [Islam](http://www.associatedcontent.com/topic/6753/islam.html) is similar to Christianity in the fact that both are Abrahamic religions. Muhammad journeyed with his uncle with a group of merchants that traded is Syria. Muhammad eventually became the merchant for the wealthy widow Khadijah. Although she was fifteen years older that Muhammad the two came to be married for twenty-six years. His marriage put him in good standing with the Makkahan people of notoriety. This, along with his excellent conducts in business and society, earned him the surname Al-Amin which meant â€Å"trustworthy†. (Pickthall, M.) Muhammad was a non-conformist to the popular religion of his time. The House of Allah, known as the Kabah, was said to be built by Abraham for the worship of Allah only. Kabah had come to be a place of worship to other idols as well. Muhammad and others like him were known as Hunafa. They desired to know the true religion of Abraham and did not agree with the current worship of many idols. (Pickthall, M.) The Hunafa sought the truth through inner reflection or meditation. Muhammad’s place of [meditation](http://www.associatedcontent.com/topic/4047/meditation.html) was known as Hira, a cave located in the Mountain of Light, near Makkah. This is where the angel Jibril, known as Gabrial to Christians, revealed to Muhammad his destiny. The angel appeared to Muhammad and stated â€Å"O Muhammad! Thou art Allah’s messenger, and I am Jibril†. (Pickthall, M.) At first, Muhammad was quite disturbed by this event. He came to terms with his purpose and began to preach. In the beginning of his ministry he only preached to his family and friends. This was mainly due to the people of Makkah believing that Muhammad had gone crazy. (Pickthall, M.) After a few years the prophet Muhammad was commanded by Allah to begin to preach to the public in order to convert the pagan Arabs to Islamic beliefs. Muhammad and his converts were met with much opposition by the Quraysh. They wanted to continue to idolize their pagan gods. The majority of Muhammad’s converts were powerless in defense against the Quraysh. The persecution was horrible. Muhammad urged all of his converts that were able to escape Makkah and go to the Christian country of Abyssinia which is now Ethiopia. (Pickthall, M.)

A Brief Biography of Karl Marx

A Brief Biography of Karl Marx Karl Marx (May 5, 1818–March 14, 1883), a Prussian political economist, journalist, and activist, and author of the seminal works, The Communist Manifesto and Das Kapital, influenced generations of political leaders and socioeconomic thinkers. Also known as the Father of Communism, Marxs ideas gave rise to furious, bloody revolutions, ushered in the toppling of centuries-old governments, and serve as the foundation for political systems that still rule over more than  20 percent of the worlds population- or one in five people on the planet. The Columbia History of the World called Marxs writings one of the most remarkable and original syntheses in the history of human intellect.   Personal Life and Education Marx was born in Trier, Prussia (present-day Germany) on May 5, 1818, to Heinrich Marx and Henrietta Pressberg. Marxs parents were Jewish, and he came from a long line of rabbis on both sides of his family. However, his father converted to Lutheranism to evade antisemitism prior to Marxs birth. Marx  was educated at home by his father until high school, and in 1835 at the age of 17, enrolled at Bonn University in Germany, where he studied law at his fathers request. Marx, however, was much more interested in philosophy and literature. Following that first year at the university, Marx became engaged to Jenny von Westphalen, an educated baroness. They would later marry in 1843. In 1836, Marx enrolled at the University of Berlin, where he soon felt at home when he joined a circle of brilliant and extreme thinkers who were challenging existing institutions and ideas, including religion, philosophy, ethics, and politics. Marx graduated with his doctoral degree in 1841. Career and Exile After school, Marx turned to writing and journalism to support himself. In 1842 he became the editor of the liberal Cologne newspaper Rheinische Zeitung, but the Berlin government banned it from publication the following year. Marx left Germany- never to return- and spent two years in Paris, where he first met his collaborator, Friedrich Engels. However, chased out of France by those in power who opposed his ideas, Marx moved to Brussels, in 1845, where he founded the German Workers’ Party and was active in the Communist League. There, Marx networked with other leftist intellectuals and activists and- together with Engels- wrote his most famous work, The Communist Manifesto. Published in 1848, it contained the famous line: Workers of the world unite. You have nothing to lose but your chains. After being exiled from Belgium, Marx finally settled in London where he lived as a stateless exile for the rest of his life. Marx worked in journalism and wrote for both German and English language publications. From 1852 to 1862, he was a correspondent for the New York Daily Tribune, writing a total of 355 articles. He also continued writing and formulating his theories about the nature of society and how he believed it could be improved, as well as actively campaigning for socialism. He spent the rest of his life working on  a three-volume tome, Das Kapital, which saw its first volume published in 1867. In this work, Marx aimed to explain the economic impact of capitalist society, where a small group, which he called the  bourgeoisie, owned the means of production and used their power to exploit the proletariat, the working class that actually produced the goods that enriched the capitalist tsars. Engels edited and published the second and third volumes of Das Kapital shortly after Marxs death. Death and Legacy While Marx remained a relatively unknown figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on socialist movements shortly after his death. He succumbed to cancer on March 14, 1883, and was buried in Highgate Cemetery in London. Marxs theories about society, economics, and politics, which are collectively known as Marxism, argue that all society progresses through the dialectic of class struggle. He was critical of the current socio-economic form of society, capitalism, which he called the dictatorship of the bourgeoisie, believing it to be run by the wealthy middle and upper classes purely for their own benefit, and predicted that it would inevitably produce internal tensions which would lead to its self-destruction and replacement by a new system, socialism. Under socialism, he argued that society would be governed by the working class in what he called the dictatorship of the proletariat. He believed that socialism would eventually be replaced by a stateless, classless society called  communism. Continuing Influence Whether Marx intended for the proletariat to rise up and foment revolution or whether he felt that the ideals of communism, ruled by an egalitarian proletariat, would simply outlast capitalism, is debated to this day. But, several successful revolutions did occur, propelled by groups that adopted communism- including those in  Russia, 1917-1919,  and China, 1945-1948. Flags and banners depicting Vladimir Lenin, the leader of the Russian Revolution, together with Marx, were long displayed in the  Soviet Union. The same was true in China, where similar flags showing the leader of that countrys revolution,  Mao Zedong,  together with Marx were also prominently displayed. Marx has been described as one of the most influential figures in human history, and in a 1999 BBC poll was voted the thinker of the millennium by people from around the world. The memorial at his grave is always covered by tokens of appreciation from his fans. His tombstone is inscribed with words that echo those from The Communist Manifesto, which seemingly predicted the influence Marx would have on world politics and economics: Workers of all lands unite.†

The Magic of Grammar

The Magic of Grammar The Magic of Grammar The Magic of Grammar By Maeve Maddox Glamor/Glamour: a magical or fictitious beauty attaching to any person or object; a delusive or alluring charm. Perhaps glamor is in the eye of the beholder, but in general, some things are felt to have it and others not. For example: Names: Marilyn Monroe vs. Norma Jean Baker. Occupations: actor vs. plumber. Fields of study: psychology vs. grammar. Outside a rarefied environment like an online site frequented by people who find it fascinating, what could have less glamor than grammar? Etymologically speaking, however, grammar and glamor are sisters under the skin. Scotsman Sir Walter Scott (1771-1832) achieved international fame with his novels, many of which were set in his native Scotland and featured dialogue sprinkled with Scots dialect. One of the expressions he introduced to standard English was â€Å"to cast the glamour.† He was not the only literary Scotsman to include a bit of dialect in their writing. Here are OED citations from two of Scott’s countrymen: 1721  Ã‚   A. Ramsay Gloss. When devils, wizards or jugglers deceive the sight, they are said to cast glamour oer the eyes of the spectator. 1793  Ã‚   R. Burns Poems (ed. 2) II. 220  Ã‚   Ye gipsy-gang that deal in glamor, And you, deep-read in hells black grammar, Warlocks and witches. To discover the connection between magical glamor and ho-hum grammar, it’s necessary to trace the words to their mutual origin. In the 14th century when gramarye entered English from French gramaire, â€Å"learning,† a broad type of learning was meant, including Latin and philology. As time went on, (14th century) the learning associated with gramarye came to include astrology and magic. The word acquired a secondary meaning of â€Å"occult power† (late 15th century). This is the meaning that evolved into Scots glamour. Traveling further back takes us to Latin grammatia, from Greek grammatike tekhne, â€Å"art of letters.† The term comes from Greek gramma, â€Å"a letter, something drawn or written.† The alphabet is a set of magical symbols. Before literacy became available to the masses, the ability to write and read was recognized as a form of power. Not surprisingly, another word with the same pedigree as glamor and grammar is grimoire, â€Å"a magician’s manual for invoking demons and other supernatural entities.† Nowadays, grammar is understood to mean â€Å"the study of a language which deals with means of indicating the relations of words in the sentence, and with the rules for employing these in accordance with established usage.† The connection between glamor and grammar has become tenuous indeed. As an English teacher, I am painfully aware of the connotation the word grammar now bears. Tell any ten people you’re an English teacher, and nine of them will respond with a wince or a cringe and a mumbled â€Å"I never was any good at grammar.† Different times, different values. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business EmailsPeople versus PersonsAffect vs. Effect

How did Procter & Gamble Globalize Essay Example | Topics and Well Written Essays - 2250 words

How did Procter & Gamble Globalize - Essay Example In the early 1990s the company changed its marketing strategy, by introducing products worldwide early in their product development. Today P&G manages a world roll-out within 18 months (Ball et al, 2005, p. 479). Since 1980 P&G has increased four times the number of consumers the company serves to five million people around the world. P&G today has operations in more than 80 countries employing 110,000 people; its products are sold in over 140 countries, transforming P&G into one of the biggest consumer goods companies (Ball et al, 2005, p. 9). With global headquarters in Cincinnati, Ohio, USA, P&G has manufacturing facilities in 114 plants in 42 countries worldwide (Graph 1) (Sustainability Report 2004). It manufactures and markets nearly 300 products and is one of the world's most successful brand creation companies (Graph 5). P&G has one of the strongest portfolios of quality brands, including Pampers, Tide, Ariel, Always, Whisper and many others (Datamonitor, 2004). Most of the company's products are produced and assembled by P&G-owned facilities; approximately 10 percent of products are outsourced to third parties (Graph 2). P&G purchase annually more than $25 billion materials and services to manufacture and market their products. In company-owned plants P&G purchases the majority of raw materials within the regions where products are manufactured (P&G Sustainability Report, 2004). P&G's globalization strategy is straightforward. The company is focused on its core businesses and leading brands, countries and customers. The global company structure has established regional organizations for seven world regions - North America; Latin America; Western Europe; China; ASEAN, Australasia and India; North Asia; and Central and Eastern Europe, Middle East and Africa (Graph 3) (P&G Sustainability Report, 2004). The company's majority of sales come from the mature markets of USA and Western Europe (Graph 4, 6). A balanced future growth has drawn investment in developing countries and low-income markets that represent majority of world population (P&G Annual Report 2005). As a result, sales in those segments are growing, and China has become P&G's sixth largest market (Ball et al, 2005, p. 479). 2. "Why" Market access Procter & Gamble's globalization strategy is focused on customer similarities worldwide. In this aspect market access has been the major driver for P&G's global expansion, whereby relatively standardized products have been produced in similar manufacturing facilities around the world and then sold under the same brand names globally (Ball et al, 2005, p. 9). This "brand internationalization" (Enke et al, n.d.) has increased P&G's competitiveness. Sustained further market expansion requires P&G to look to other consumer segments. P&G's sales have been focused on premium-priced branded products in relatively affluent Western consumers. Still, according to P&G CEO A G Lafley the company has "a tremendous opportunity to serve lower income and value-conscious consumers around the world" (cited by Mitchell, 2005). The rationale behind this strategy is simple. Mature markets, where P&G is present face intense competition and slow growth in demand. This impedes organic growth and forces P&G to look for alternative markets, like the developing countr

The Economic Development of Eastern Asia Countries and the State Essay

The Economic Development of Eastern Asia Countries and the State Intervention - Essay Example Economists attribute the success of the Eastern Asian region to a number of factors and models. Interventions put together by individual States have also had roles to play in the economic development of the region. This essay therefore reviews the economic development of Eastern Asia countries and the State Interventions. Models Accounting for Economic Development in Eastern Asia A number of economic models have been instrumental in the economic development of most countries of the world. Indeed, economic development is not achieved by coincidence or by chance. Countries all over the world, including Eastern Asia countries have had to depend on one economic model at one point in time or the other. Some of these models have been discussed below. Generally, the models are different from the state interventions in the sense that whereas the economic models refer to a collective number of economic strategies, the state interventions refer to specific plans implemented to solve specific e conomic problems. This is to say that models work on long term basis whereas interventions work on short term basis. Factors of Production The International Monetary Fund put labour, capital and technology together and refer to them as factors of production (Sarel, 1996). The region of Eastern Asia shifted a lot of focus on its economic growth strategy into improving the human capital base, making capital available and advancing in technology. This way, not only did it take advantage of its large population (Asia is the most populated continent in the world) but also equipped the population to have the needed skills to lead the new world of industrialization. In some circles of the economic world, debate has always raged as to which of the factors of production to give prominence to in the economic development model. But clearly, all three factors are interrelated and equally important. Empowering human resource through education is an effective way of ensuring that population growt h does not become a curse but a blessing. As Asia and Eastern Asia for that matter is one of the world’s most populated regions, if efforts are not made to resource the human capital with requisite skills and knowledge to play contributing roles in the economic drive, the populace would become a liability instead of an asset. It is also when the populace are adequately skilled that they can made judicious use of the capital and technology that is pumped into the economy. Macroeconomic Stability The region adopted a model of macroeconomic stability instead of microeconomic growth. Microeconomic stability could not have been adopted as a model because it focuses more on short term economic relief than long term strategies. In their quest to achieving this, the economic climate of the region was positioned in a way that ensured that inflation was kept low, real exchange was made stable and competitive and government budgets deficit and foreign debts were kept within acceptable r ange. The long term impact that these policies on the macroeconomic state of the region was that it created very conducive working for investors to choose the Eastern Asian trade corridor instead of other trade corridors. As these investors established their businesses, employed citizens of Eastern Asia countries, paid taxes and undertook social intervention projects, the economic growth of the

Reading paper Essay Example | Topics and Well Written Essays - 1250 words

Reading paper - Essay Example However, most women find it hard to lose weight, and if they lose the weight, they find it extremely hard to maintain a low weight. Poor feeding habits mainly causes this. However, this also applies to men. Most men struggle to keep their weight under check while aiming to be more masculine. However, some men find it comfortable having much weight and associate weight with wealth. This is mostly in societies where most wealthy people tend to be big compared to the poor people. Weight is also connected to health with people with much weight being considered unhealthy. Too much weight is unhealthy and should be avoided at all cost. Obesity, which is a case of too much weight, makes the affected feel out of place and lowers their self- esteem. Children too are affected by weight issues. Parents have a responsibility to ensure that their children are of the appropriate weight by checking their diets. However, most people struggle with weight issues, especially the young people because of the current eating habits. Most people feed on fast food and this is evidenced by the number of people in a fast food hotel at any time in towns. The current working trends promote the unhealthy diets since people have limited time to prepare meals. During weekends and holidays, there are people who party most of the time and consume much unhealthy food. This too promotes weight gain. The problem of weight loss is affecting a high proportion of the world’s population, people are looking for ways out to reduce and maintain weight. This makes such an article important to read and gain more information about weight loss, since it affects not only adult men and women, but also children. Every day, people are on the lookout for new ways to increase fat burning and reduce weight. The increased concern on weight and the search for weight loss techniques have attracted my interest and made me choose this